Smart Homes

New Research on Smart Home Technology and Market Trends

By February 20, 2024 No Comments


New Research on Smart Home Technology and Market Trends

February 20, 2024 — AI-driven features in home energy management and security systems excite more than half of the current smart home users, concludes new research exploring the perceptions, preferences, and reservations of residential renters and owners regarding the adoption and usage of smart home technologies.

However, the survey also highlights data privacy concerns and high costs as barriers to the adoption of innovative technologies.

“It’s clear that vendors will need to balance smart living with smart saving by augmenting user experience and instilling trust,” said ASHB Board Chair Brian Ensign of Superior Essex Communications.

Funded by members of the Association for Smart Homes & Buildings (ASHB) and carried out by Harbor Research, the “Smart Home Technology & Market Trends” project includes feedback from over 800 consumers spanning the US and Canada. The research uncovers the driving forces shaping the smart home industry, providing a comprehensive analysis of key technical barriers, customer pain points, and adoption challenges in these markets.

Carried out between July 2023 and January 2024, the research also identifies the strategies, technologies, and business models most likely to overcome those challenges and drive revenue growth in the future.

“This insight could not come at a better time, as innovations like AI gain speed against a backdrop of concerns over privacy and sustainability,” said ASHB CEO Greg Walker.“ “It’s key for vendors to better understand prevailing trends, challenges, and opportunities in the evolution of the smart home.”

The research was funded by ASHB members Carrier Corporation, Resideo Technologies, Rheem Manufacturing, Schneider Electric, Snap One, TELUS, and Trane Technologies.

An executive summary is available for download here. The full project is currently only available to the funding organizations but will be available to the public for purchase in the ASHB Shop following a four-month embargo period. Contact Marta Klopotowska, at [email protected] for more information.

The full research project contains presentations, infographics, survey report, and raw data, including the Annual Consumer Smart Home Survey and two Configured Research Projects (Smart Home Market Sizing Adoption Analysis, and Sustainability Trends in Smart Homes).

About ASHB

ASHB is an international not-for-profit industry association dedicated to the advancement of connected home and intelligent building technologies. The organization is supported by an international membership of over 300 organizations involved in designing, manufacturing, installing, and retailing products relating to integrated home and building technology. Public organizations, including utilities and governments, are also members. ASHB’s mandate includes providing its members with networking and market research opportunities. ASHB also encourages the development of industry standards and protocols while leading cross-industry initiatives. More information is available at

Media Contacts

Association for Smarter Homes & Buildings (ASHB)
Marta Klopotowska, Manager, Programs and Communication
[email protected]