This eBook, authored by Propmodo Research in collaboration with TouchSource and published in June 2023, highlights the rising trend of digital signage in commercial real estate. With economic turbulence, buildings are increasingly seeking to attract tenants by creating a community vibe with dynamic and up-to-date information. Digital displays have become more affordable, coupled with cloud-based platforms enabling remote and real-time updates, making digital signage a cost-effective solution. The report provides insights to build a compelling business case for digital signage, offering real ROI examples that demonstrate its ability to enhance the building experience and contribute to the bottom line for both management teams and occupants.

Keywords: Audio/Video, Building Retrofits, CCTV, Cloud & Data Analytics, Communications, Employee Productivity, Intelligent Building, Internet of Things (IoT), Property Management, Digital Signage

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