The report was prepared in May 2019 by the McDonnell Group and describes how online engagement platforms and choice engines can be used by utilities to offer meaningful choices to their consumers. The topics covered include consumers’ choice and digital expectations, utilities and social media, building brand trust, consumer self-service requirement, distributed energy resources, and non-wire alternatives. The report is useful for electric utility executives, managers, marketers, IT professionals, and consumers.
Key words: communications, connected/EV vehicles, e-commerce, energy management, system monitoring, utilities, consumer engagement, engagement platform, distributed energy resources

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