Authored by Jennifer Kent | Published by Parks Associates | June 2, 2025

This report presents findings from a national survey on Demand Response (DR) participation and opportunities for grid optimization. While smart thermostat ownership is at 16%, only 22% of those users have joined DR programs. Key barriers include lack of awareness (54%) and data privacy concerns. The report outlines three strategies for scaling DR: raising awareness, retaining participants, and improving user experience. It emphasizes that many participants report minimal disruption, highlighting the importance of clear communication and tangible incentives.

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