Published February 2025 by Public First for the Enabling Water Smart Communities (EWSC) project

This report evaluates the economic, social, and political impacts of incorporating water‑efficient technologies in new UK housing developments. Using economic modelling, a poll of 4,000 adults, and qualitative research, it shows how water scarcity—especially in Southeast England—limits housing growth and may cost the UK economy £25 billion over five years. The analysis suggests that adopting water‑smart design could recover £20 billion of that value. Public attitudes show strong support for rainwater reuse and other approaches that reduce water bills and improve supply resilience.

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