Published November 2024 by Copeland and FleishmanHillard

This report analyzes U.S. homeowner attitudes toward smart home technology and data privacy, with a focus on smart thermostats. Based on a survey of 2,000 homeowners, it finds rising device adoption but declining trust in how manufacturers use and store data. More than half of respondents are unsure how their thermostat data is collected or shared, and 70% of existing smart‑thermostat owners say they would switch brands for stronger privacy protections. The report underscores the growing importance of transparency, data literacy, and trustworthy practices in the connected‑home market.

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