Published by McKinsey & Company | May 2024

This report highlights how Master Data Management (MDM) can unlock enterprise value by centralizing and synchronizing critical data across systems. Drawing from a survey of over 80 global companies, the report explains how MDM improves decision-making, customer experience, and operational efficiency. It recommends a phased, AI-assisted implementation with strong governance and change management, encouraging organizations to begin with pilot programs and scale success strategically.

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