The February 2023 report by James Stanley from LCP Delta explores marketing channels designed to target consumers with green technologies. The current marketing strategies by original equipment manufacturers (OEMs) are being disrupted by Future Energy Managers, who offer products and energy services in combined packages. OEMs are advised to adopt this model. Future Energy Managers handle solar panels, storage batteries, and the integration and optimization of appliances, delivering outcomes such as a charged car or a warm house, rather than a specific amount of electricity. The report also discusses companies offering such services in Europe. OEMs are encouraged to be agile and innovative, utilizing technologies such as thermal storage, to better serve customers.

Keywords: Clean Tech, Connected/ EV Vehicles, Energy Efficiency/Management, HVAC & Indoor Air Quality (IAQ), Renewable Energy, Zero Net Energy

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