Published in November 2023, this report authored by Sara Gøthesen and Moutaz Haddara of Kristiania University College, and Karippur Nanda of SP Jain School of Global Management, studies the potential market for home automation products in Norway, surveying approximately 100 respondents online. The motivations for purchasing smart home technology included enjoyment of the products, perceived value, and social influence from friends and family. The report also investigated smart home applications for energy management. Hindrances to adoption included security, privacy, and trust issues. Suggestions for marketing home automation in Norway were presented, with a lack of awareness identified as the main barrier to market development.

Keywords: Communications, Control & Monitoring Equipment/Sensors, Cybersecurity/Privacy, Fire/Life Safety