This report was authored by Eric Sorensen and Paul Erickson from Parks Associates and published February 2022. Important trends in the evolution of streaming services (TV via the Internet) are reviewed.  Key among these is the smart TV as a platform for accessing streaming stations, ad-supported streaming services (rather than pay-TV), and frequent churn as customers change streaming service providers.  Streaming media players such as Roku are losing ground to smart TVs with built-in stream handling. The report recommends that providers focus on customer retention to overcome churn.  The likelihood of mergers among streaming providers and the emergence of streams produced outside of the established distribution channels are discussed.

Keywords: Audio/Video, Connected Home, Consumer Electronics, 

Download Research Paper