Next Stage of Growth for Smart Home: Consumer Buyer Journey
The ASHB Board of Directors is pleased to announce the following Connected Home Council (CHC) webinar meeting.
Special 30-Minute Keynote Presentation by Elizabeth Parks of Parks Associates
Wednesday, November 29, 2023 | 12 Noon – 1:30 PM ET
CLICK HERE to Register (required)
Description: 2022 and 2023 are challenging years for smart home players. After strong consumer spending on technology drove growth through the pandemic and through 2021, multiple market forces coalesced into a very difficult environment. Join Elizabeth Parks, President and CMO of Parks Associates as she shares Parks Associates consumer and industry research on the smart home buyer journey. This presentation covers trends in smart home device adoption, channel distribution, bundled services, and how consumers view the smart home experience, including the leading brands and product category.
The agenda, slide deck, and other supporting documentation will be attached at a later date at: www.ashb.com/chc.
This CHC meeting is normally only open to ASHB members, however, guests are welcome to participate. Working Group Leaders and Task Force Chair will be expected to present an update on their work since the last meeting.